In ‘This Is How We Do’ we offer a closer look at everything that happens at the LITW HQ, and what we do. For the second chapter of our ’This Is How We Do’-series, we’re taking you on a trip to the wonderful world of tie-dyeing. This time, the focus is a video, with an accompanying article.
At Lost In The World we believe it’s important that every tie dye T-shirt is unique, so that’s why we take care of every piece ourselves, even if this means turning our studio into a huge mess full of plastic, paint and knotted T-shirts. We shot a video, so you can see what we're talking about, and we're giving you an as honest as possible look behind the scenes.
Tie dye is and always will be a signature feature in our LITW collection, mainly because we strongly believe in individuality and every tie dye T-shirt we offer is a one-of-one hand dyed piece. In addition, by having a strong background in hardcore and embodying a DIY spirit, we aim to be as hands-on as possible. No printed patterns and identical shirts. Strictly hand-dyed T-shirts and a messy studio. Unique, vibrant and as real as it gets. If you ask us, those are the key ingredients to a good tie-dye shirt.
By hand dyeing every shirt, our hands-on creative process also allows us to develop and experiment new techniques. By the time we release a new tie dye T-shirt, we probably came up with 5 new techniques for the next collection. Like we said earlier, we turn our studio upside down and wrap it in plastic before we get messy. We’ll let the rest of our creative process speak for itself in the video above.
Since we hand dye every shirt with great care, we hope you take care of it the same way. To keep the colors vibrant, it is best that you wash them by hand with vinegar. To shop our current collection of handmade tie dye T-shirts, click here.